My Favorite lines...

"The woods are lovely, dark & deep...But I have promises to keep..and miles to go before I sleep..." -Robert Frost

Saturday, October 9, 2010

My Favorite Poem..

This is a classic poem... A story of true love that will bring tears in your eyes...
I simply love the fact the love portrayed in the writeup is selfless and I think that is what love is..

My favorite lines:
Look for me by moonlight; 
Watch for me by moonlight; 
I'll come to thee by moonlight, though hell should bar the way!

The piece is in old school English.. Its a story of Bess and her true love- a highway man.
Her love is opposed by her uncle as King George's men are looking for Highwayman. It is a story of how she dies to warn her true love from king's soldiers who are waiting in the town to kill him...

Its  a must read.. :)

__________________________________________________________________________________


                           Alfred Noyes (1880-1958)


                                   The Highwayman
                                        PART ONE
                                                 I
    THE wind was a torrent of darkness among the gusty trees,
    The moon was a ghostly galleon tossed upon cloudy seas,
    The road was a ribbon of moonlight over the purple moor,
    And the highwayman came riding—
                      Riding—riding—
    The highwayman came riding, up to the old inn-door.
                                                 II
    He'd a French cocked-hat on his forehead, a bunch of lace at his chin,
    A coat of the claret velvet, and breeches of brown doe-skin;
    They fitted with never a wrinkle: his boots were up to the thigh!
    And he rode with a jewelled twinkle,
                      His pistol butts a-twinkle,
    His rapier hilt a-twinkle, under the jewelled sky.
                                                 III
    Over the cobbles he clattered and clashed in the dark inn-yard,
    And he tapped with his whip on the shutters, but all was locked and barred;
    He whistled a tune to the window, and who should be waiting there
    But the landlord's black-eyed daughter,
                      Bess, the landlord's daughter,
    Plaiting a dark red love-knot into her long black hair.
                                                 IV
    And dark in the dark old inn-yard a stable-wicket creaked
    Where Tim the ostler listened; his face was white and peaked;
    His eyes were hollows of madness, his hair like mouldy hay,
    But he loved the landlord's daughter,
                      The landlord's red-lipped daughter,
    Dumb as a dog he listened, and he heard the robber say—
                                                 V
    "One kiss, my bonny sweetheart, I'm after a prize to-night,
    But I shall be back with the yellow gold before the morning light;
    Yet, if they press me sharply, and harry me through the day,
    Then look for me by moonlight,
                      Watch for me by moonlight,
    I'll come to thee by moonlight, though hell should bar the way."
                                                 VI
    He rose upright in the stirrups; he scarce could reach her hand,
    But she loosened her hair i' the casement! His face burnt like a brand
    As the black cascade of perfume came tumbling over his breast;
    And he kissed its waves in the moonlight,
                      (Oh, sweet, black waves in the moonlight!)
    Then he tugged at his rein in the moonliglt, and galloped away to the West.

                                        PART TWO
                                                 I
    He did not come in the dawning; he did not come at noon;
    And out o' the tawny sunset, before the rise o' the moon,
    When the road was a gypsy's ribbon, looping the purple moor,
    A red-coat troop came marching—
                      Marching—marching—
    King George's men came matching, up to the old inn-door.
                                                 II
    They said no word to the landlord, they drank his ale instead,
    But they gagged his daughter and bound her to the foot of her narrow bed;
    Two of them knelt at her casement, with muskets at their side!
    There was death at every window;
                      And hell at one dark window;
    For Bess could see, through her casement, the road that he would ride.
                                                 III
    They had tied her up to attention, with many a sniggering jest;
    They had bound a musket beside her, with the barrel beneath her breast!
    "Now, keep good watch!" and they kissed her.
                      She heard the dead man say—
    Look for me by moonlight;
                      Watch for me by moonlight;
    I'll come to thee by moonlight, though hell should bar the way!
                                                 IV
    She twisted her hands behind her; but all the knots held good!
    She writhed her hands till her fingers were wet with sweat or blood!
    They stretched and strained in the darkness, and the hours crawled by like years,
    Till, now, on the stroke of midnight,
                      Cold, on the stroke of midnight,
    The tip of one finger touched it! The trigger at least was hers!
                                                 V
    The tip of one finger touched it; she strove no more for the rest!
    Up, she stood up to attention, with the barrel beneath her breast,
    She would not risk their hearing; she would not strive again;
    For the road lay bare in the moonlight;
                      Blank and bare in the moonlight;
    And the blood of her veins in the moonlight throbbed to her love's refrain .
                                                 VI
        Tlot-tlot; tlot-tlot! Had they heard it? The horse-hoofs ringing clear;
    Tlot-tlot, tlot-tlot, in the distance? Were they deaf that they did not hear?
    Down the ribbon of moonlight, over the brow of the hill,
    The highwayman came riding,
                      Riding, riding!
    The red-coats looked to their priming! She stood up, straight and still!
                                                 VII
    Tlot-tlot, in the frosty silence! Tlot-tlot, in the echoing night!
    Nearer he came and nearer! Her face was like a light!
    Her eyes grew wide for a moment; she drew one last deep breath,
    Then her finger moved in the moonlight,
                      Her musket shattered the moonlight,
    Shattered her breast in the moonlight and warned him—with her death.
                                                 VIII
    He turned; he spurred to the West; he did not know who stood
    Bowed, with her head o'er the musket, drenched with her own red blood!
    Not till the dawn he heard it, his face grew grey to hear
    How Bess, the landlord's daughter,
                      The landlord's black-eyed daughter,
    Had watched for her love in the moonlight, and died in the darkness there.
                                                 IX
    Back, he spurred like a madman, shrieking a curse to the sky,
    With the white road smoking behind him and his rapier brandished high!
    Blood-red were his spurs i' the golden noon; wine-red was his velvet coat,
    When they shot him down on the highway,
                      Down like a dog on the highway,
    And he lay in his blood on the highway, with the bunch of lace at his throat.
                  *           *           *           *           *           *
                                                 X
    And still of a winter's night, they say, when the wind is in the trees,
    When the moon is a ghostly galleon tossed upon cloudy seas,
    When the road is a ribbon of moonlight over the purple moor,
    A highwayman comes riding—
                      Riding—riding—
    A highwayman comes riding, up to the old inn-door.
                                                 XI
    Over the cobbles he clatters and clangs in the dark inn-yard;
    He taps with his whip on the shutters, but all is locked and barred;
    He whistles a tune to the window, and who should be waiting there
    But the landlord's black-eyed daughter,
                      Bess, the landlord's daughter,
    Plaiting a dark red love-knot into her long black hair.

The Great Wallet of China..

Well it seems that the wall is not the only largest think in China... With the Chinese Deep Pockets, it seems that there is no stopping them...
The recent issue of Economist had an editorial dedicated to the same... The editorial was however titled "Will India overtake China", it did not match up to the title..
The cash reserves of China are not hidden from the world...They have enough cash to run the Indian economy for 4 years.. I think the reason for this lies in their culture..Chinese with Taoism, Buddhism and Confucianism truly know how to work together and for people's good... With communism, they know how to have inclusive growth.. and thats what is working for them...
With the 10% growth rate and $5 trillion economy..Number one exporter in the world... Does India stand a chance?
Well.. Yes it does... It has been said that the one child policy of china has not turned out to be a great decision.. In 2030, India will have the maximum population between 25-45 years and the average age of other countries like America, Britain & China would be very high.. So we do have a chance if we focus on services for the old...

Its worth a wait to see.. Lets keep our fingers crossed...                                        

The Godfather

This post id dedicated to my favorite teacher..Mr.PB..
With the number of lemons increasing in the teaching profession with every passing day.. He is a breath of fresh air.. He teaches us marketing, and whatever I know today about marketing has been build on the foundation he laid...The first lines he made us write in our books were "Marketing is not general knowledge, it is specific knowledge".. These lines are embedded in my mind...and with each passing day I realize how true they are..
He is a performer, His sessions are crafted and performed.. perfectly timed lines like "Come on future CEO'S.." and with planned pauses and dramatic effects "I am a 96 year old man.. I dont know anything...".. It like watching a Broadway performance..Crisp and entertaining...yet informative..
What I love the most about him is that he loves what he teaches.. He is in his 50's and yet so passionate about marketing..One can only wonder what he would have been when he was in his 20's...
I idolize him..I want to age like him..
His learnings go beyond classroom and that is what is the best thing.. All teachers should learn from this... Teaching is not making a student understand a subject but it is making a student a better individual by making him use the learnings of the subject in his life...
Thanks PB Sir..You have truly made my MBA worthwhile...

Gordian Knot...

Turn him to any cause of policy,
The Gordian Knot of it he will unloose,
Familiar as his garter" (Shakespeare, Henry V, Act 1 Scene 1. 45–47)



I have been one of the best debaters in my school and college.. I even made it to the top 10 debaters at TERI YUVA National Summit..
The other day I found my voice trembling during a presentation in my B school.. I was standing in front of 40 odd people.. What I couldn't understand was that I had presented confidently in front of 200 strong audience in the past then why was I nervous in front of 4 people?
It was such a weird thing to happen.. I searched on internet and found something interesting that cut my gordian knot...I came to a B-school and found out that we were all good and of equal caliber.. & Confidence is derived from the fact that one perceives himself to be superior others...There was the problem and the solution looking into my eyes...
From the next presentation onwards.. I told myself.."Atleast they don't know what I am presenting.." and I was back.. and How.. :)

CWG Fiasco...

Lots has been said and written on the CWG.. and the way India is hosting it... Now that Shera is getting accolades for pulling it off well...I believe India just got lucky.. We gambled and the dice roll in our favor..
If you draw a comparison between how China hosted the Olympics and how India is hosting the CWG..
There are two main stark differences that one would come across..
First..Planning and management.. Indians lack this.. I think it is not there in our genes..Chinese were prepared a year in advance.. They called the world media and popular critics to visit the games sites and review them 6 months before the games started..India on the other hand was found brushing the dust under the carpet a few days before the inauguration ceremony..
Second..Media.. Media is the third pillar of our democracy.."Vox Populi"..Voice of the people.. But, it has become a circus in the past few years.. 95% of the so called news channels and newspapers should be categorized as "entertainment". China has communism and control over their media so only restricted information goes out..This ensures that only favorable impression is formed about the country.. Whereas in India.. I dont understand why don't the media houses understand their responsibility.. They see only business..I am not saying they should not write about what the govt. is doing wrong but they should "report" in an unbiased way...Which they don't do..These channels & papers carry bias of the editor and media house..What I mean to say is ask a question.. Couldnt they find any good thing about the CWG which could have been reported..? ? When the world is watching...We were washing our dirty laundry in front of them..

Anyways all is well that ends well...Hope the stakeholders take key learnings out of the whole fiasco..and emerge as better individuals and planners...

Shopaholic Anonymous ! !

"I am Manjushree, and I am a Shopaholic"

It is very difficult to confess this on a public forum but I guess there will be millions of girls out there, half of whom don't realize that they are shopaholic and other half don't have the courage to admit it... At least I am better off :P
Now, if you are reading this and you don't know what I am talking about.. You should watch the movie "Confessions of a Shopaholic".. Its an awesome movie.. that describes "Shopaholics" completely..I have watched it a gazillion times and I absolutely love the way the movie has been carved out.. The script, screen play, casting, colors.. everything is perfect..
It a must watch for all marketers.. Shopaholic is a dream for every business..
I am one of these shopaholics but Now that I am doing my MBA in Marketing, I have started to restrict my indulgence..

How can you Identify a Shopaholic??
A typical shopaholic can be identified in the store playing around aimlessly.. They don't know what they want to buy and are in search of "Confidence and love".. Yes, you read it right.. They are basically low of confidence and have an external locus of control.. They will look towards a merchandise and if they feel a "connect" with it they'll buy it.. Even if they do not need it..

What is the motive behind the indulgence?
Well the motive is that they feel if they spend money and buy new merchandise then they'll feel good.. Usually they do it if  they are disappointed, angry or scared.Basically if they have chaos in their life, they feel new merchandise will help them get out of the loop.

What can a marketer do?
Well, A marketer should give what the customer wants.. Make  them feel special and describe how their life would become beautiful if they bought it.. You can actually sell them something that didn't feature on their list of things... A wise man once said to be " Its morally wrong to let naive customers keep their money".. So be it.. They get what they want and we get what we want thus the transaction is complete.. After all they are paying for their need satisfaction so there is nothing unethical about it..

What can you do If you are a shopaholic?
Well do what I did.. Carry two wallets.. One with your card and other with cash.. Keep the card away from you when you shop..Withdraw as less cash as possible.. When you feel the need to indulge..Tell yourself that if you do not shop anything extra you will indulge yourself with a chocolate..(Trust me positive reinforcement actually works)

How I know so much about it?
Well I belong to the intersection set.. :)
I am a self confessed shopaholic as well as a marketer..

I would like to end with my favorite lines from the movie "Confessions of...":
'Because when I shop.. The world becomes a better place to live"...

Shanghaied ! ! !

Well.. "Shanghaied" is a word that describes my life completely...

Well i have not been shanghaied by any British or American sailor nor I have been shanghaied to China..
But how much ever I plan my life out.. When i look back and take an account of how things have unfolded for me..I feel things have happened irrespective of how I wanted them to happen..
Be it my dream to study in IIT and me being shanghaied to Jaypee.. Or my dream to go to Ivy league for PhD and finding myself doing an MBA from Symbiosis...
I am not regretting what I have done as I was awarded the "Best outgoing student" in graduation and MBA is just going great..Both these phases are the best of my life so far.. I have enjoyed them throughly..And the learning is immense.. I have got the best play grounds before I play the actual match.. :)
I wonder if I get a time machine and go back 6 years back when I was in 12th; I wouldn't have believed if someone told me I would do an MBA.. Its weird how life unfolds for you and you actually find your true love.. What you want to actually do..
After all.. I always wanted to do something I loved and I have found my love in Marketing..
So, the wise woman says : Its sometimes better to leave things unplanned and go with the flow.. And you'll find your coast :)
Thanks life for "Shanhai-ing" (if that is a word :p) me !!

Thursday, August 26, 2010

Right Here Right Now


All this while in an MBA college.. We had been focusing of customer oriented marketing and aggressive selling but today I faced the truth (which was like hitting the wall in the face) But it was totally worth it..

Mr.B.S.Nagesh, Vice-Chairman of Shopper's Stop India was in College the other day and he spoke to us about his life and experiences. Very few people have the sensitivity to "Join the Dots": To be sensitive to your surroundings and draw inferences thereby adding wisdom.
He had all of it, Also he shared his thoughts with us very frankly and every moment was worth listening to.

He spoke about the retail industry in India and as we know its not an easy business; For E.g: Planning assortment (Breadth and depth) according to Region, Age, SEC, Personality etc is the biggest challenge in India as every 100 kms the culture changes.

This actually made sense to me, We are not one country and its amusing that when MNC's set their foot in India they set up their offices one in Delhi and another in Mumbai believing that this is sufficient to manage the Indian market. What I would like to question them is would they do the same in America: set up one office in Washington and another in New York?

Mr. Nagesh mentioned something very surprising and He explained it rather well.. Something thats gonna stay with me forever..He said "Retail is a simple business"- He called it the Paradigm of ONE- Selling One SKU for One consumer out of One square feet and creating one moment..He said we should focus on:

1) Delivering a moment of delight:Be it a pan vala shop which delivers 200 moments each day or a big retail outlet that delivers 20,000 moments each day. In delivering moments the marketer has to develop the consciousness that each family has 4 sets of consumers so rather than targeting family we should target individuals.

2) Right Here-Right Now: Retail is described by Right Here-Right Now, Response to marketing activity can be viewed in a few days (Rather the next day of implementation) as the intermediaries are less.

This actually made sense to me and enhanced my interest towards retail industry.
These moments actually add worth to your stay at an B-school. Looking forward to more of these moments....

Tuesday, August 24, 2010

Well, Color me purple…

Yes.. This is what I said to my nutritionist whens she found out that the reason for her diet plan to fail was my indulgence in something which I (and I believe millions like me) can't resist.. Chocolates… (Drool…)

Color me Purple (Literally)… Cadbury Dairy Milk is what must have come to your minds when you see a bar wrapped in purple packaging.. Dairy Milk is a true Mega-brand.. It means celebrating life's everyday pleasures with a bar of Cadbury.. For the last 62 years the brand Cadbury has maintained its image but has matched itself to consumer lifestyles in specific market segments.

You'll remember the below advertisements if you have grown up in 1990's in India..









In 1990's Cadbury Dairy Milk (CDM) re-defined the chocolate category from being "meant for kids" to "meant for the child in every adult" with its "Real Taste of Life" campaign. CDM sensed the spontaneity and Energy in Indian household post-liberalization and voiced it through these TVC's.. The un-inhibited expression of happiness by the dancing girl on the cricket field is still etched in everyone's memory.. The girl danced into our hearts and rest as they say is history… (This campaign went on to be awarded 'The Campaign of the Century', in India at the Abby Awards)


Now that CDM had won everyone's hearts it was time for CDM to take the place of traditional Indian sweets and increase chocolate consumption.. So came 'Khanewalon Ko Khane Ka Bahana Chahiye'.. The campaign was built to increase social acceptance of chocolates among adults thus showed adults sharing moments with CDM chocolates..

CDM had won hearts by now.. It was now time to celebrate.. So came the "kuch meetha ho jaye" campaign..

CDM identified lingo that common Indians used in everyday life.. It became synonymous with "meetha"..To such an extent that people ask the retailer for CDM ("Bhaiya zara dairy milk dena") when they want a chocolate.

Remember "Pappu paas ho gaya"?


The interactive campaign for "Pappu Pass Ho Gaya" bagged a Bronze Lion at the prestigious Cannes Advertising Festival 2006 for 'Best use of internet and new media'. The idea involved a tie-up with Reliance India Mobile service and allowed students to check their exam results using their mobile service and encouraged those who passed their examinations to celebrate with CDM. The 'Pappu Pass Ho Gaya' campaign also went on to win Silver for The Best Integrated Marketing Campaign and Gold in the Consumer Products category at the EFFIES 2006 (global benchmark for effective advertising campaigns) awards. The "Pappu" campaign was used extensively to express joy in a moment of achievement / success and became part of street language.

As a result of the campaign penetration of chocolates increased faster in the last four years than it did in the decade before that! Frequency of consumption among adults grew by 16% in metros and mini metros. 'Celebrating a happy moment' emerged as a need state in four years and preference of CDM for celebratory moments increased on an average by 34% across town classes.

CDM is now into celebrating small moments of happiness that life has to offer... The latest ones being the "Celebrating the Pay Day" campaign on "Kuch meetha hai khana aaj pehli taareekh hai".. And the "Shubh Aarambh" campaign launched a month back.


The campaign is about CDM consumers to also enjoy their much loved chocolate before embarking on an important task, in anticipation of a successful outcome. The "Shubh aarambh" TVC is targeted to the youth who have come of age but still have Indian values in their heart. The TVC has a young boy asking a young girl sitting in a bus stop enjoying her CDM for a cube of her chocolate and stating the reason as having something sweet before starting something auspicious- asking her to drop her home on his bike J

The success of the Cadbury brand can be seen in how its image is continually maintained over time. Identifying brand values, and matching these to consumer lifestyles in specific market segments can help develop a clear advertising message.

The Most recent Global campaign of Cadbury is a run up to the 2010 London Olympics(Cadbury is the official treat provider) and it aims to take consumer engagement to a next level.


As games get people playing, they bring people together and sometimes they even reveal an undiscovered talent. Cadbury has launched Spots v Stripes. They are asking people to choose sides and split into Spots or Stripes in order to play, what's quite possibly, the biggest, longest game ever. The games range from on-ground events (cricket, dirt racing etc.) in 5 cities of Great Britain to online games (where everyone can take part)... To take part people have to register (http://www.spotsvstripes.com) with the side they want to play for - Spots or Stripes. Then whenever you play a game against someone from the opposing side, the winner scores a point for his/her side. All the points get logged and are updated live on Score'o'tron on the website. The teams have to score enough points and participants stand a chance to become one of their side's all-star heroes along with prizes.

So..

Are stripes too straight for you or spots too rounded??

Have you joined your team yet?

Way to Go MS...

After making the blogger Id.. It took me two years to actually get me to write something.. Its not that I am lazy, But I am motivationally challenged.. :)
Writing a blog post requires more than just a good mood to pen your thoughts down.. It requires right ambiance (read disturbance free), a cup of coffee and good internet connection..The coffee is easy to arrange but the other two are not considering that I am in a hostel where we get wi-fi signal in our rooms but no connectivity which sometimes makes you feel like the farmers of vidarbha who keep waiting for rain gods to bless them.. Good connectivity in academic block is of no use as then the ambiance is not there.. Suddenly while writing all this I realize that I am too fussy about things.. But then I dont this is the way I am structured..
I want to write and I refuse to give up.. I know deep in my heart that I want to do it (write a blog).. And recently a friend (Read angel) introduced me to Office 2010 and here was the solution to my problem.. MS Office Word 2010 has a template for blog which you can align to your blogger id.. So write when you want and upload it with just a click when there is wi-fi signal.. May god bless the guys who introduced this into Office 2010.. It made me feel less fussy and made me realize that there are many more like me out there.. :)
Looking forward to use Word 2010 to write my blog..

Well I also learnt a marketing lesson..It is through developing customer-need centric features that Mega-Brands like MS make their presence felt and gain brand value in the minds of the consumer ..
Way to go MS (MicroSoft).. and Way to go MS (ManjuShree)...on the blogger-sphere.. :)

Naam mein kya rakha hai :)

The first dilemma that any new blogger faces is what should be the name of the blog..

Initially I was wondering.. How does it matter what you call your blog.. What matters is what you write in it..

But then, If you see around you .. you'll know the importance of the "name"..

If you have a common name like "Raj", "Rahul", "Neha".. You know what I am talking about.. You call out these names in a crowded place and 5-10 people will respond (Nothing Personal)..
So.. drawing the analogy to my blog.. If the name is common then if anybody searches my blog (probability of this is 0.0000000001 but still I would not like to miss out on that) my blog would be listed on the 20th page of google.. :)

I have always enjoyed the privilege of having an uncommon name.. I was "the" only Manjushree in my school (which had 5000+ students) and in college...
I am proud of the fact that my grandpa who called me "Grandest of the Grands (Grand-children)" actually gave careful thought into giving me a meaningful name (More on my name sometime later)..
Taking the baton ahead.. I gave careful thought into my blog's name.. I googled the key words and finalized on "Head Over Heels".. 'coz I love heels and I love to spread my gyan around :P

On a serious note.. It signifies the attitude that you should have in life.. You need to be carefree but at the same time take calculated risks (so that you don't topple around)...This is my mantra in life.. You live once so why not give it your best...